“We were impressed by the various creative elements they introduced and the NASCAR and NFL celebrities they were able to recruit to participate to raise funds for the FUED scholarship program.”

Ronnie Bryant

President & CEO
Charlotte Regional Partnership

CDG was born out of the motorsports marketing agency best known for managing four-time NASCAR Cup Series champion Jeff Gordon’s public relations program, and as the largest corporate hospitality provider in NASCAR for DuPont and other major corporations for over two decades. Finish First Marketing, CDG’s sister company, continues to manage Axalta Coating Systems’ (formerly DuPont Performance Coatings) in-market corporate entertainment program and provides motorsports marketing, consulting and activation services for race drivers, race teams and corporate clients.

CDG’s president is an official NASCAR member with significant contacts and relationships at all levels throughout the motorsports industry, making CDG the only Destination Management Company able to offer exclusive access to Charlotte’s numerous NASCAR-related venues, activities and celebrities.

Having provided marketing, PR and corporate entertainment/activation services for a variety of large organizations and Fortune 500 companies, is the reason we take a marketing approach to all events, meetings, conferences and conventions. In motorsports, it’s about ensuring a large return on annual multi-million dollar sponsorship investments. The only way we know how to think about our clients’ initiatives is in terms of marketing value, strong messaging, member/attendee satisfaction and overall return on experience/investment.
  • Race Drivers, Crew Chiefs, Team Owners, Hall of Famers or TV Broadcasters as Keynote Speakers, or for Celebrity Appearances to Speak/Sign Autographs at special events, receptions or trade show booth, or to attend exclusive VIP dinners.
  • Behind-The-Scenes Access and VIP Tours
  • Event Space Typically Reserved only for NASCAR Industry Sponsors/Insiders
  • VIP Group/Corporate Hospitality and Destination Management at any Non-Sold Out Motorsports Event at any Venue in North American or Abroad.
  • NASCAR, NHRA Drag Racing, Indy Car or Sports Car Driving Experiences